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CONTENTS
CHAPTER ONE PRELIMINARIES 11
I. Justification 11
II. Introduction 12
III. General Objective 14
A. Specific Objectives 14
CHAPTER TWO METHODOLOGY 15
I. Methodological Structure 15
CHAPTER THREE THEORETICAL FRAMEWORK 17
I. Wandering Between 1892-1940 17
II. Close-up Benjamin 21
A. Contours and Media Environments 25
B. The Multiplication of the Arts 30
C. The Distance of Today..., the Aura 38
D. A Photograph for Benjamin 45
E. Partial Conclusions 51
III. Wandering Between 1940-1980 52
IV. Close-up McLuhan 58
A. The Extension of the Eye 63
B. The Visual Shift 69
C. A Photograph for McLuhan 74
D. Partial Conclusions 80
CHAPTER FOUR: THE INTERPRETATIVE APPROACH OF WALTER BENJAMIN AND MARSHALL MCLUHAN 83
I. Similarities and Differences 83
II. Between Theorizers and Terrorizers 87
III. Our Image Today 93
CHAPTER FIVE: CONCLUSIONS 107
I. Specific Conclusions 108
BIBLIOGRAPHY 109
