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General
“THE LIFE AND LEGACY OF A MEXICAN BUSINESSMAN”
Foreword by L. Rafael Reif, President of MIT......................................................9
PREFACE...........................................................................................................................15
I. 1973 .................................................................................................................................25
II. IT ALL BEGAN WITH BEER...................................................................................37
III. BECOMING A BUSINESSMAN ..........................................................................55
IV. WORKERS’ WELLBEING .......................................................................................75
V. “I, JUST SELL BEER”.................................................................................................99
VI. TECHNOLOGICAL AND FINANCIAL INNOVATION STRATEGIES.........123
VII. EUGENIO GARZA SADA’S EDUCATIONAL PROJECT:
TECNOLÓGICO DE MONTERREY ...........................................................................155
VIII. THE CONSOLIDATION OF THE TECNOLÓGICO DE MONTERREY...199
IX. THE ’68 WINDS REACH THE TECNOLÓGICO..............................................225
X. THE CHALLENGES OF GROWTH AND DIVERSIFICATION.......................251
EPILOGUE........................................................................................................................269
APPENDICES...................................................................................................................277
SOURCES..........................................................................................................................313
NOTES ...............................................................................................................................325
